Retail Foods Annual 

ID2025-0036 – Published on November 21, 2025 Indonesia’s grocery retail sector reached $101 billion in 2024, though it contracted slightly due to slowing consumer purchasing power and high operating costs. Traditional retailers, which still account for about 73 percent of the market, continued to decline, while supermarkets and hypermarkets also struggled amid store closures. Convenience […]

First US Agricultural Trade Delegation to Timor-Leste Discovers Small but Lucrative Hidden Gem Market

ID2025-0026 – On May 8-9, 2025, FAS Jakarta and U.S. Embassy Dili led the first agricultural trade delegation of U.S. industry groups in Timor-Leste. The delegation met with senior government officials, importers, and private industry to explore opportunities for U.S. commodities. After fruitful B2B discussions, the industry group representatives anticipate a combined export potential of $22.7 million annually in the short term, with U.S. poultry exports projected to reach a record $20 million in 2025. Even higher projections are anticipated once Timor-Leste ascends to ASEAN later this year as it gains more favorable market access to ASEAN’s 10 other member states. Timor-Leste is considering launching food processing and agribusinesses in the area designated for an industrial park near its new deepwater port, which could also provide opportunities for U.S. ingredient exports. In 2024, the United States accounted for around 4 percent of Timor-Leste’s $300 million imports of agricultural and related products.

Food Processing Ingredients Annual

ID2025-0018 – Indonesia offers significant opportunities for U.S. food ingredient suppliers to supply raw materials for its 100-billion-dollar food processing industry. The United States is the third largest agricultural supplier to Indonesia, with a 10 percent market share. Soybeans and dairy products made up about 52 percent of all U.S. agricultural products shipped to Indonesia in 2024. Halal certification will become mandatory for many foods, ingredients, and additives and for all processed food products starting on October 17, 2026. Ingredients and food products with good sales potential include dairy products, fresh fruit, pork, tree nuts, powdered cheese, dried egg yolk, baking inputs, sugars and sweeteners, textured soy protein, cornstarch, natural honey, odoriferous substances, wine, almonds, juices/concentrates, cherries, peaches, raspberries, blackberries, blueberries, prepared luncheon meats, frozen meals, and frozen bakery items.

Purr-Plexed in Indonesia on Pet Food

ID2025-0014 – In Indonesia, the pet food market (especially for cats) has seen remarkable growth, increasing 24.5 percent to reach $237 million in 2023. To gain insight into this promising product category amid reduced market share for U.S. pet food, FAS Jakarta partnered with Food Export Midwest/Northeast and a prominent consultant. The attached report includes an in-depth survey and market intelligence related to Indonesian pet food production, supply, distribution, and policy. In addition, while not directly analyzed in this report, FAS Jakarta also sees opportunities for exports of U.S. pet food ingredients, including corn, chicken meal, corn gluten meal, soybean meal, and fish meal to fuel the Indonesian pet food manufacturing industry.

Food Service – Hotel Restaurant Institutional Annual

ID2024-0049 – In 2023, the Indonesian foodservice industry was valued at $26.3 billion, a 13 percent increase from the previous year, making it the largest foodservice market in Southeast Asia. Most of the leading foodservice players are American fast-food chains such as McDonald’s, KFC, Pizza Hut, and Starbucks. U.S. food export prospects in this market include cheese, frozen potatoes, beef, fruit, pork, wine, and tree nut products, mostly used by international hotel chains, high-end restaurants, and international fast-food chains.

Retail Foods Annual

ID2024-0026 – Indonesia’s growing youth population, middle class, and urbanization offer promising opportunities for U.S. exporters. The retail sector had sales totaling $103 billion in 2023 with increased demand from convenience stores and traditional stores. Traditional markets still dominate the retail food and beverage sector, accounting for 76 percent of market share, although they continue to lose market share to modern retail stores and e-commerce. Among modern retail channels, convenience stores make up the largest segment and are expected to continue to grow in terms of the number of outlets due to their closer proximity to residential areas and expansion outside of Java Island.

US Embassy Jakarta Holds Second Annual Ramadan Delights Event 

ID2024-0014
On April 2, 2024, FAS Jakarta held its second annual Ramadan iftar event at the U.S. Embassy’s @america cultural center. This year’s event, “Ramadan Delights with U.S. Products: featuring the Talents of Chef Vindex and a Conversation with U.S. Halal Certifying Bodies,” promoted high-quality U.S. food ingredients such as beef, cheese, dates, chickpeas, raisins, and seafood. These ingredients were integrated into local dishes traditionally served during Ramadan. This event also highlighted the diversity of the Muslim community in the United States and bolstered the confidence and trust of Indonesian consumers in the recently accredited U.S. halal certifying bodies issuing halal certificates for U.S. products exported to Indonesia. Halal certification will be mandatory in Indonesia for most food and beverages starting October 17, 2024.

Food Processing Ingredients Annual

ID2024-0012
Indonesia offers significant opportunities for U.S. ingredient suppliers to meet the demand for raw materials for its food processing industry. The United States is the third largest agricultural supplier to Indonesia, with an 11-percent market share. Soybeans and dairy products made up about half of all U.S. agricultural products shipped to Indonesia in 2023. Other top U.S. agricultural product exports to Indonesia in 2023 included feeds and fodders, cotton, corn, wheat, fresh fruits, and beef and beef products. Halal certification will become mandatory for many foods/ingredients/additives and for all processed food products starting on October 17, 2024.

Exporter Guide

ID2023-0036
The United States is the second largest supplier of agricultural products to Indonesia with a 13 percent market share in 2022. Major exports include soybeans, wheat, cotton, milk powder, feeds and fodders, dairy, fresh fruit, and beef and beef products. These products also have the best growth potential due to insufficient local production to meet the growing demand for these goods. Despite an often challenging and unpredictable regulatory environment, especially for those products that compete with local goods, opportunities exist for exporters to supply Indonesia’s developed tourism market, growing food processing industry, and modern retail channels.

Food Service – Hotel Restaurant Institutional

ID2023-0019
In 2022, the Indonesian foodservice industry was valued at $29 billion, an almost 30 percent increase from the previous year, making it the largest foodservice market in Southeast Asia. The value of food service sales rebounded in 2022 but fell short of reaching pre-pandemic levels. Most of the leading foodservice players are American fast-food chains such as McDonald’s, KFC, Pizza Hut, and Starbucks. U.S. food export prospects in this market include cheese, frozen potatoes, beef, fruits, pork, wine, and tree nut products, mostly used by international hotel chains, high-end restaurants, and international fast-food chains.