From 21–24 July 2026, USDA Indonesia’s Rasa Amerika participated in the 20th edition of Food & Hospitality Indonesia (FHI) 2026 at Hall C3 – Booth 6716, one of Indonesia’s premier international trade exhibitions for the food, beverage, and hospitality industries. Throughout the four-day event, the booth welcomed thousands of trade visitors and served more than 1,000 food samples, showcasing the quality, versatility, and innovation of U.S. agricultural products. Visitors enjoyed a diverse menu featuring U.S. beef, Alaskan seafood, Washington apples, California cheese, California almonds, California raisins, American pistachios, and chickpeas, highlighting how premium U.S. ingredients can be incorporated into both Western and Asian-inspired cuisine. Daily sampling included signature dishes such as U.S. Burgers, U.S. Beef Yakiniku with Pao, Mini Lasagna with California Cheese, Pan-Seared Alaskan Salmon with Gochujang Cream Sauce, Alaskan Pollock with Beurre Blanc, and a variety of desserts featuring Washington apples, California raisins, almonds, and pistachios. Rasa Amerika’s participation reinforced USDA’s commitment to expanding awareness and demand for U.S. agricultural products in Indonesia while connecting with importers, distributors, foodservice professionals, retailers, chefs, and other key industry stakeholders attending FHI 2026, a leading platform for business networking and innovation in Indonesia’s growing food and hospitality sector.