ID2025-0027 – Published on July 1, 2025
Indonesia, Southeast Asia’s largest economy with a population of 282 million, presents significant opportunities for U.S. exporters despite regulatory challenges, declining middle-class purchasing power, and tariff preferences granted to our major competitors. In 2024, the United States exported $3 billion of agricultural products to Indonesia with major products including soybeans, livestock feed ingredients, dairy products, wheat, cotton, beef, and fresh fruit. Tariff and non-tariff barriers remain, such as import licensing and facility registration requirements. In addition, halal certification requirements will apply to most agricultural products by October 2026. However, Indonesia’s tropical climate and rising demand for food products support continued growth in high-value agricultural imports. To succeed in this challenging but lucrative market, U.S. exporters should work closely with local importers, participate in major trade shows, and understand Indonesia’s relationship-focused business culture.