On March 28, 2026, the “Rasa Amerika” campaign joined the Freedom 250 Makassar Roadshow at Nipah Mall, featuring a live cooking demonstration by Chef Vindex Tengker alongside U.S. Embassy Charge d’Affaires Peter Haymond. The session highlighted the versatility of U.S. agricultural products through dishes blending American ingredients with Indonesian flavors. Visitors showed strong interest, engaging in discussions on cooking techniques and applications. The event also promoted various U.S. products, reinforcing their quality and expanding awareness among Indonesian consumers and industry stakeholders.